About Kindred Floral:
Kindred Floral, located in Sydney's eastern suburbs, is a floral design studio specialising in soft and romantic garden style arrangements. We select only the freshest flowers, sourced directly from the best growers and wholesalers at the Sydney Flower Market. Led by floral designer Jessica Hartigan, Kindred Floral combines her extensive design experience as a designer in the fashion industry with her lifelong love for flowers.

Design Concept:
Fresh, minimal and feminine were our starting points for this brand. We brought in delicate tactile elements like the soft blind deboss and gold foil on the brand stationery. The color palette is soft and feminine to pair back but not distract from Jessica’s stunning designs. For the Kindred Floral website, we added a custom Ecwid shop to make the e-commerce capabilities more robust. This allows Jess to easily block off dates and have more control over her flower delivery service than would be standard but with the aesthetic customisation offered by Squarespace.