We’ll begin by exploring your why — pinpointing your business’s unique qualities and getting clear on your vision for the future. We will conduct research into your market, competitors and potential positioning.

Depending on your package, you may receive a custom brand strategy document summarizing our research along with a proposed design direction. This direction serves as the foundation for our custom design work — a keepsake document you’ll be able to come back to again and again as you move forward in your business.

If you have invested in a Design Intensive this phase will be condensed - yet still powerful - ad you will receive a direction document before your designs take place

Where the real magic happens. You’ll see your brand direction take form through our collaborative and empowering design process. We’ll thoughtfully craft the design elements of your new visual identity to create a cohesive and powerful brand and/or website. At minimum, our brand packages consist of a logo kit, brand colour palette, and font selections. All websites are custom made for you.

If collateral items are part of our project scope, we will move on to cohesively implement your new brand into these printed or digital items. We’ll use your raw ideas (copy and images) and design them into effective points of contact for your business that drive profitability, connection, and trust to your clients.

Transformation complete! To wrap things up and get you equipped to use your new brand assets, we’ll deliver your brand items with all the file types you’ll need along with a detailed style guide. This guide shows you how to use your new brand with clarity and ease.
A new brand packed with confidence for you to start making those new, powerful connections.